This week NetSpeak features a couple of services created for helping us refine our search queries to get more focused results from search services.
A major deficiency of current search engines is that many irrelevant sites creep into their output list. Of course, the real problem lies more with the user than with the search engine. Savvy netizens know well that for obtaining web pages with relevant content a searcher should be able to provide appropriate search string. The ability to arrive at keywords that neatly fit into one's requirements is an invaluable skill, which can be achieved by constant practice and intelligent use of the search refinement features available with a search engine.
Refining the search query through trial and error process is obviously a laborious exercise. That is, availability of a service, which can throw some light on the possible search terms specific to one's subject will certainly be useful. Let us have a look at some services that can be used for this purpose.
As Google churns out one service after another with amazing regularity, of late, NetSpeak finds it "difficult" to pass even one week without a reference to it. Recently, Google has rolled out another service for helping its users utilise its search service a little more efficiently.
Google Suggest (http://www.google.com/webhp?complete=1&hl=en), the latest issue from Google labs, displays several string options as you start entering the search string into the search box.
For example, if you enter the string `Cancer', Google Suggest senses it and immediately suggests various related strings from its database such as `Cancer research", `Cancer bracelets' `Cancer statistics', `Cancer treatment', `Cancer council' and the like.
Likewise, for the string NetSpeak, it offered refinements that include `NetSpeak Dictionary', `NetSpeak translator', `NetSpeak hindu', `NetSpeak thehindu' and so on. These strings are not just some words mechanically produced by Google, they are popular queries already used by many Google users.
That is, as mentioned in this blog entry (http://www.google.com/googleblog/2004/12/ive-got-suggestion.html) by the author of this tool, Google Suggest "gives you a playground to explore what others are searching about, and learn about things you haven't dreamt of." Alongside each of the suggested strings, the service also displays the number of results available for it.
As this tool enables us to easily identify a popular search term, it may turn out to be a handy tool for a web master who would like to optimise his web page. For more details: http://labs.google.com/suggest/faq. html.
If you are a Firefox user and want to add `Google Suggest' to the Firefox's search bar, so that it can be invoked directly from the browser, install the extension available at: http://www. loconet.ca/.
Based on Google Suggest, an enthusiast has created an on-line service that lists out the most popular keywords for each letter of the alphabet.
Each time you access the service, it queries Google Suggest, collects the data on the fly and builds the current popular `search words' for all the letters in the English alphabet.
Check out: http://labs.patrickgaskill.com/googlealphabet/.
When this author checked, surprisingly, the most popular query word for the alphabet `F' was `Firefox'.
KwMap (http://kwmap.com/) is another on-line tool that can be used to find new keyword alternatives. To get the output, enter the keyword to be refined into the input box and click on the `View' button. Immediately the service will display a keyword chart with two axes. On one axis you will find keywords that are different (but related to the input string) while on the other axis it displays keywords that also contain the entered string.
For example, if you type the word `innovation', you will find query alternatives such as `technological innovation', `innovation management', `business innovation', `creativity' and so on.
We have seen the emergence of several new search engines with different product positioning strategies. The search tool, Acoona, which has got a Chinese partnership (http://www. accoona.com/partners.html), is the latest product that has hit the search engine market. As per its site, Acoona has a query refinement feature, based on its artificial intelligence technology that can comprehend `the meaning of search terms'. Using its `Super target' feature a user "can highlight specific terms in a query". Check out: http://www.accoona.com/super target. html.
A `phishing' site detector
It is likely that many of you have received junk e-mails from people claiming to be authorities of organisations such as CitiBank, E-bay and so on. The objective of such fraud e-mails is to trick the user to disclose her personal details.
Such e-mails direct the naïve user to a bogus web site, which collects the user' personal information while he logs on to the service. This act of sending e-mails for collecting private information from netizens is known as phishing (http://www. webopedia.com/TERM/p/phishing. html).
One possible solution to prevent a netizen from falling prey to such frauds is to introduce a feature into the browser that can warn the visitor while he attempts to access a fraud site of this kind.
The latest edition of the free IE-compatible browser, Deepnet Explorer (featured in an earlier edition of NetSpeak), has been released with a `phishing' prevention feature.
Once the `Deepnet Explorer's `Phishing Alarm' feature is enabled, , whenever you visit a phishing site (whose details are stored in the browser's database) with this browser, it pops up a message window that alerts you of the impending danger. For more details: http://deepnetexplorer.com/support.asp. You may also check out this link at Secunia ( http://secunia.com/multiple_browsers_window_injection_vulnerability_test/) that hosts a `browser vulnerability' test, which can be used to check whether your browser is vulnerable to certain on-line attacks.
WordWeb
To get the meaning of a word or phrase, nowadays many netizens use one of the many on-line dictionary services. Obviously, to use such a service you need to be on-line.
However, if you are travelling or the Net link is down, you will naturally find it difficult to access your favourite on-line dictionary service. The best solution to get around such difficulties is to install a dictionary software on your desktop so that you can get the meaning of any word off-line with a couple of mouse clicks.
The free software WordWeb (http://wordweb.info/free/), which has features such as English thesaurus and dictionary, is worth a test.